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As exclusive information provider to the beauty outlet, company will further enhance its coverage of the growing omnichannel beauty retailing landscape.
January 11, 2022
By: Christine Esposito
Editor-in-Chief
Retail measurement and consumer analytics firm NielsenIQ and Sally Beauty have announced a new relationship to, in their words, “elevate analytics and manufacturer partnerships in the beauty and personal care industry.” NielsenIQ will be the exclusive information provider to Sally Beauty to build a strategic data sharing and licensing program that will allow manufacturers to measure comprehensive online and offline sales and determine effective pricing and promotion strategies. This relation...
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